Wishfinity Jr. Marks Launch Just in Time for Summer.

Wishfinity Jr. announces the public launch of its mobile application providing parents and kids of all ages a platform for communicating, exchanging, and fulfilling their wishes.


(PRWEB) JUNE 29, 2017

Wishfinity announces the public launch of its mobile application centered around getting and giving wishes. Free to download from iTunes and the Google Play store, the app provides parents and kids a platform for communicating, exchanging, and fulfilling their wishes.

Board Member Stephanie Katcher points out, “Parent wishes can be quite different from kid wishes. While a parent might wish for their child to help around the house and practice their spelling, kids can wish for a Nintendo Switch, a movie night, or a day at the amusement park.” Whatever the wish, Wishfinity Jr. is there to capture it and help users fulfill it.

Kids gain buying power with Wishfinity Jr. They can earn funds by doing chores or modeling behaviors their parents place a value on. When they earn enough to purchase items in their wish list, kids can purchase it with a click. Products available for purchase currently are similar to those available from Walmart.com or Amazon. The company plans to expand its wish inventory based on user interests and supplier participation.

Parents can set the frequency of a wish, as well as the value, communicating to kids what’s expected, when it’s expected. This provides real weight to digital transactions, something that has long been an issue for parents in teaching kids about spending. “Long before mobile spending existed, parents struggled to help kids grasp spending and debt concepts in a way that prepared them for the future,” according to Katcher, “Wishfinity Jr. lays the groundwork early for kids to see how responsibility and accountability work together in getting what they want.”

Wishfinity Jr. sees a big opening for actionable wish lists not addressed by social networks like Facebook, catalog sites like Pinterest, and shopping sites like Amazon. Users of various platforms can list, curate and proclaim their wishes, however unlike Wishfinity Jr. there’s no inherent system for aligning those wishes with the people and methods that make them possible. This disconnect causes wish achievement to fall off. According to founder Lee Bellon, Wishfinity wants to counteract that with a dedicated and calculated wish delivery engine.

“Our mission is to deliver people's wishes,” Bellon states, “Today's launch of the mobile applications begins by providing actionable wish lists and associated marketplace for parents and kids. This initial vertical is a displacement of the traditional allowance and gifting markets and we look forward to serving additional segments yet this year.”