Definitive Guide to Double 11 Gifts.

Double 11 is Monday, November 11, 2025 🛍

Double 11, also known as Singles' Day, is a shopping holiday originating in China that falls on November 11 every year. Alibaba Group first created the event in 2009 to boost sales, and it has since grown to become the largest online shopping day in the world. The name "Double 11" is derived from the date of the holiday, which is written as 11/11, and was initially intended to celebrate the status of being single.

During Double 11, eCommerce platforms in China offer huge discounts and promotions to shoppers, resulting in a frenzy of online shopping activity. The event has become a cultural phenomenon in China and has been adopted by other countries. In recent years, the total sales generated during Double 11 have exceeded those of other major shopping holidays, such as Black Friday and Cyber Monday. The success of Double 11 has also prompted other online retailers around the world to offer similar promotions on November 11.

Double 11 gifting is a tradition that has emerged alongside the online shopping frenzy of the Double 11 holiday. While the event initially focused on promoting self-indulgence and shopping for oneself, it has since evolved to include gift-giving among family and friends.

During the Double 11 shopping period, retailers offer a wide range of products at steep discounts, making it an ideal time to purchase gifts for loved ones. In addition, many shoppers take advantage of the lower prices to buy gifts before major holidays, such as Christmas and Chinese New Year. Some e-commerce platforms also offer gift-wrapping and delivery services, making it easy for shoppers to send gifts directly to their recipients.

Double 11 gifting has become increasingly popular in China in recent years, with many consumers using the occasion to express their affection and appreciation for family and friends. In some cases, the act of gifting during Double 11 has replaced more traditional celebrations of holidays such as Christmas.

Using a universal wishlist for Double 11 can offer several benefits for shoppers. A universal wishlist is a digital tool that allows users to save products from multiple online retailers in one place, making comparing prices, tracking availability, and making informed purchasing decisions easier.

During the Double 11 shopping period, many eCommerce platforms offer discounts and promotions on various products. With so many options, it can be overwhelming for shoppers to keep track of everything they want to buy. A universal wishlist can help shoppers organize their shopping lists and keep track of the items they wish to purchase, reducing the risk of overspending or missing out on a good deal.

Another benefit of using a universal wishlist for Double 11 is that it can simplify the gift-giving process. By creating a wishlist, shoppers can share their desired products with friends and family, making it easier to select the perfect gift. Additionally, some e-commerce platforms offer a feature that allows shoppers to send their wishlists to friends and family, making it even easier for them to find the perfect gift. Using a universal wishlist for Double 11 can help shoppers stay organized, make informed purchasing decisions, and simplify the gift-giving process.